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The Ultimate Guide to Tone of Voice

Ask yourself this question - does your content actually sound like your brand?

If the answer is no, then this is the guide for you.

Getting your tone of voice spot on it will allow you to portray values, purpose and identity - all of which are crucial for buy-in from users.

This guide breaks down exactly how to approach writing in a specific tone of voice, giving practical examples and tips to help improve your content.

The Ultimate Guide to Tone of Voice Front Cover

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WHAT'S INCLUDED?

Tone of voice

You may have come across brand tone of voice documents that provide vague instructions, such as "sound friendly" or "be professional". This section will help to bridge that gap and give you clear tips on how to execute a variety of tones in your content.

Structure and flow

Getting tone of voice correct is just half of the battle. Making your content organised and easy to follow will ensure that the intended tone of voice, and the message you are trying to express aren't lost in translation.

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About the author...

Jacob Fallon

SEO Account Manager

Jacob has a background in linguistics and digital language, with a keen interest in all things content.

He has worked on a variety of successful projects at The SEO Works, helping a number of clients
achieve better rankings, higher traffic, and more customers online!

About The SEO Works

We're an award-winning provider of search marketing, websites and paid social for leading brands and prospering SME’s.

We've worked for more than a decade with one key goal in mind - to get businesses more customers online.

Our expert team of content pros, web techies and experienced digital marketers deliver top-quality results that are founded on proven techniques, intricate technical knowledge, and cutting-edge creativity. We truly are the digital growth experts.