The Complete Guide to SEO Competitor Analysis

When optimising your site, it can be easy to only look inward. But as SEO is built on the premise of being outward-looking, you could be missing key opportunities.

To grow your organic audience you must adapt to the changing search landscape - algorithm updates, industry changes, and competitor activity.

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What is it?

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Why is it important?

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How do you do it?

SEO Competitor Analysis is the process of researching and evaluating your SEO competition. You can analyse the information gathered to uncover new opportunities that could help to boost your organic growth.

So yes, it's really important.

Conducting a complete SEO competitor analysis takes into account a range of different areas including:

  • Target keywords
  • Topics covered
  • Content quality
  • User experience
  • Backlinks

Competitor analysis essentially helps to take the guesswork out of SEO. You can use your competitors as a source of information to help inform your strategy to give yourself the best chance of ranking in the SERPs.


About The SEO Works

We're an award-winning provider of search marketing, websites and paid social for leading brands and prospering SME’s.

We've worked for more than a decade with one key goal in mind - to get businesses more customers online.

Our expert team of content pros, web techies and experienced digital marketers deliver top-quality results that are founded on proven techniques, intricate technical knowledge, and cutting-edge creativity. We truly are the digital growth experts.