Join us in this section to take a deeper look into exactly what constitutes helpful content in the eyes of Google 👀
What should/shouldn't you be including in your content to make it "helpful"? What does Google have to say? We take a look at the exact guidelines laid out by Google and give an expert overview.
Google likes to keep their cards close to their chest when it comes to the inner workings of the algorithm. Therefore, in this section, we look at the impacts of the update from the findings of experts within the industry, as well as our own evidence from client campaigns.
This is the section that outlines our expert recommendations for creating helpful content for your website. Making use of Google’s guidance, industry analysis and our own case studies.
SEO Team Leader
Liam is an SEO Team Leader with a background in journalism. They're passionate about E-A-T, ethical SEO and devising content strategies that get clients results.
They have worked on a variety of successful projects at The SEO Works, helping a number of clients achieve better rankings, higher traffic, and more customers online!