- FREE WHITEPAPER -
The Complete Guide to Helpful Content
You may have seen Google’s recent ‘Helpful Content Update’... and it might have even impacted your site’s visibility.
To clamp down on poor quality content, Google created its ‘Helpful Content System’, to determine whether content is helpful and therefore worthy of visibility.
But, unfortunately for some, the impacts weren’t just reserved for spam websites - and it can be harder to write ‘helpful’ content than you may think… which is why that update may have impacted you.
In this whitepaper, we take you through everything you need to know about ‘helpful content’ - from what it actually is and how to write it, to the recent update and what to do about it.
Fill out the form below to get your free copy!
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SO, WHAT'S ACTUALLY INCLUDED?
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What is "helpful content"?
Join us in this section to take a deeper look into exactly what constitutes helpful content in the eyes of Google 👀
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A look at Google's guidelines
What should/shouldn't you be including in your content to make it "helpful"? What does Google have to say? We take a look at the exact guidelines laid out by Google and give an expert overview.
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The impacts of the helpful content update
Google likes to keep their cards close to their chest when it comes to the inner workings of the algorithm. Therefore, in this section, we look at the impacts of the update from the findings of experts within the industry, as well as our own evidence from client campaigns.
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How to write "helpful content"
This is the section that outlines our expert recommendations for creating helpful content for your website. Making use of Google’s guidance, industry analysis and our own case studies.
Meet the expert author...
Liam Taft
SEO Team Leader
Liam is an SEO Team Leader with a background in journalism. They're passionate about E-A-T, ethical SEO and devising content strategies that get clients results.
They have worked on a variety of successful projects at The SEO Works, helping a number of clients achieve better rankings, higher traffic, and more customers online!
About The SEO Works
We are an award-winning provider of search marketing, websites and paid social for leading brands and prospering SME’s. We have worked for more than a decade with one key goal in mind - to get businesses more customers online.
We pride ourselves on our ability to deliver real, measurable results for businesses - no vanity metrics, no jargon.
Our expert team of content pros, web techies and experienced digital marketers deliver top-quality results that are founded on proven techniques, intricate technical knowledge, and cutting-edge creativity.
We truly are the digital growth experts.
With a raft of national and international awards for our work, we’re a safe pair of hands. We want to build long-term partnerships and provide businesses with a solution that’s going to provide a tangible return - to us, nothing else can be called success.
