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FREE GUIDE

Navigating the move to Google Ads Automation.

For years, advertisers using Google Ads have improved their campaigns with ongoing manual adjustments and optimisations.

But change is coming - and with ongoing machine learning improvements, Google is seeking to increase automation and remove other features. Google Ads is moving towards being an algorithm-driven ad delivery platform, powered by artificial intelligence.

This brings benefits, but also several risks. To ensure the performance of your campaigns, learn how to navigate the move to Google Ads automation with our free guide.

Download The Free Guide

WHAT DOES IT COVER?

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Bidding changes

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Smart campaigns

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Optimisation score

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Ad suggestions

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Responsive text ads

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Keyword match types