Ecommerce Campaigns That
Cut-Through: The Guide
There's advertising, and then there's Ecommerce advertising.
In many ways, it's a world of its own.
Intense competition... a variety of campaign types that work... the impacts of seasonality... and that's before we even get into feed management! Basically, there's a lot to get to grips with.
Which is why three of our top PPC experts came together to write a complete guide to running Ecommerce campaigns!
But not just Ecommerce campaigns - Ecommerce Campaigns That Cut-Through.
Meet the authors:
Three of our top PPC experts have joined forces to bring you this fantastic guide!
Katie, Stefano and Elliot are here to take you through all you need to know about pushing your Ecommerce Campaigns to the next level...
"In today's competitive ecommerce landscape, understanding the nuances of how each campaign type can help build your brand and boost your overall bottom line isn't just an advantage... It's an essential!
Learn how you can structure a wide range of campaign types to set yourself up for success"
- Elliot Scatena -
"With rising CPCs, it's more important than ever to ensure your product feed is optimised to generate positive results and improve product visibility.
Increased automation through Performance Max campaigns also brings the pitfall of reduced control - making it essential to test various elements of your shopping ads"
- Stefano Bianco -
Here's what they cover:
Campaign types for ecommerce & how to set them up for success
Bidding strategies
Planning for peak/off peak, seasons, sales and events
Feed optimisation
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